Sierra K.
Model- Arrive
- 9:30 AM
- Ready
- 10 AM
- Release
- 1:30 PM
With Peter: noon–1:00 PM
San Francisco, California
22nd–23rd
October 2026
gob’s Relaunch
Editorial Shoot
Left Space / Blue Studio
8 AM–6 PM
Hard exit at 6 PM both daysDay 01 / Thursday, October 22nd, 2026
All times Pacific
With Peter: noon–1:00 PM
Noon–1:00 PM; 2:00–3:00 PM
With Peter: 2:00–3:00 PM
8 AM production/lighting load-in; WAT at 8:30; reference boards, wardrobe, backdrop, prelight, and tests.
Sierra prep and fit; final lighting checks.
Sierra portraits, ear/wear detail, and gestures. Peter preps at 11:30 AM.11:45 AM · Wilton places the DoorDash lunch order for 1 PM.
Sierra + Peter: paired coverage, profiles, and movement.
DoorDash lunch. Sierra changes/checks out by 1:30 PM.
Peter solo portraits. Naema prep and fit.
Peter + Naema: paired coverage, profiles, and movement.
Peter final pickups and checkout; release by 3:30 PM.
Naema portraits, ear detail, and gestures; abstract face/body crops.
Naema changes/checks out.
Coverage check, file backups; secure overnight setup. Crew out by 6:00 PM.
Day 02 / Friday, October 23rd, 2026
All times Pacific
Everyone and all equipment must be out by 6 PM. Team portraits run 5–5:30 PM; final strike and load-out run 5:30–6 PM.
8 AM reset/prelight; WAT at 8:30; check samples, approved packaging, priorities, and backdrop.
Required product-page views: earplugs and shoot-ready case; clean hero and detail coverage.
Team hands: opening, holding, pouring, and how-to coverage.
Macro/material details; optical magnification
DoorDash lunch.
Approved packaging + product: hero, close details, and selected stacks/grids.
Sleep still life: nightstand pack, water glass, and Lauryn's steel side tables.
Dark/oval spotlight and silhouette/editorial variations. Backlit plexiglass?
Coverage/crop audit; must-have pickups before optional variations. Pack unused equipment and props before team portraits.
Team portraits with Lauryn, Wilton, and Baillie; final shoot setup before strike.
Final strike and load-out, equipment count, backups, and studio handback. Everyone and all equipment out by 6:00 PM.
Keep in touch
CEO / Executive Producer
CMO / Executive Producer
Photographer
Thursday only
Lighting Assistant
Art Director / Walk A Thought
Art Director / Walk A Thought
Studio
Caitlin Crow / Najee
Models
Robert Bala
CDO / product and packaging